Jaini Jogandi Sifat / Jaini Jogan Khuh Te

Released in 1975 under the Columbia label, this 78 RPM record features the collaborative efforts of Manzoor Ahmed and Mohammad Din. It belongs to a prolific era of South Asian folk and regional music production where record labels like Columbia served as the primary vehicles for preserving traditional vocal styles and poetic narratives. The recording captures the essence of Punjabi folk tradition, reflecting the cultural landscape of the mid-1970s when such releases were essential for disseminating regional storytelling to both local and diaspora audiences.

The design and production of this record were rooted in the functional aesthetic of mid-century South Asian discography, prioritizing audio fidelity for regional broadcasting and home listening. Columbia’s involvement during this period facilitated the transition of folk performers into the recording studio, ensuring that regional voices were documented with standardized technical precision. Upon release, records of this nature were received as significant contributions to the preservation of Punjabi lyrical forms, celebrated for their ability to maintain authentic linguistic nuances within the growing commercial music industry.