Anime Tenchou
2002 • GAINAX
- Format
- OVA
- Aired
- 2002
- Episodes
- 1
- Status
- Finished
- Studio
- GAINAX · Animate
- Genres
- Action
This is the Animation Store Manager!!
Anime Tenchou is a CM character for Animate, one of Japan's biggest retailer of anime, games, and manga. The character series was created by Shimamoto Kazuhiko for publicity purposes. Later adapted into a manga, a weekly radio drama and this OVA animated by GAINAX and directed by Anno Hideaki.
Anizawa Meito is the blazing store manager. He is a fireball who loves animation merchandise at heart. He takes over the dying wish of the former store manager, though still alive, who was attacked by the rival store and becomes a “store manager” of newly opened animation goods specialty store, Animate. The scarlet, “store manager visor” is his trademark.
Synopsis from AniList
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Where it came from
The Anime Tenchou OVA was produced by Studio Gainax in 2002 as a promotional project for Animate, the prominent Japanese retail chain specializing in anime, manga, and games. The character, a high-energy store manager named Meito Anizawa, was created by manga artist Kazuhiko Shimamoto to serve as the chain's official mascot. The animation was designed to capture the frantic, high-octane enthusiasm of fandom culture, utilizing the distinct, exaggerated art style for which Shimamoto is known.
The production served as a meta-commentary on the retail experience of anime fans at the turn of the millennium. By framing the store manager as a hyper-caffeinated protagonist battling the mundane challenges of inventory and customer service, the OVA successfully blended brand advertising with the aesthetic sensibilities of contemporary cult-classic anime. Upon its release, it became a fixture in Animate stores across Japan, cementing the character's status as a recognizable icon within the Otaku subculture.
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About Anime Tenchou
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