Rental Magica
2007 • Kadokawa Shoten
- Format
- TV
- Aired
- 2007
- Episodes
- 24
- Status
- Finished
- Studio
- Kadokawa Shoten · The Right Stuf International · ZEXCS · NTT Docomo
- Genres
- Action · Fantasy · Mystery · Supernatural
Due to his father's disappearance, Itsuki Iba has to take over the family business: a magician dispatch service. Their family employs countless magicians and other supernatural beings in order to send them out to help those who need magical assistance. As a leader, Itsuki now has to be tough, commanding, and reliable, but there's one problem, he's a coward. Also, in order to run a successful business, he must connect with his employees, which is more difficult than it seems due to his personality. But not only does he have to deal with his own employees, he also has to deal with those who threaten the family business.
Synopsis from AniList
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Where it came from
Rental Magica originated as a popular light novel series written by Makoto Sanda and illustrated by Pako, beginning its serialization in 2004 under the Kadokawa Sneaker Bunko imprint. The narrative centers on Itsuki Iba, the inexperienced president of a supernatural dispatch service, and the complex relationships within his guild of magical practitioners. The series gained traction for its fusion of contemporary office dynamics with occult folklore, providing a unique framework that set it apart from traditional fantasy tropes of the era.
The 2007 television adaptation was produced by studio Zexcs and managed by Kadokawa Shoten. The studio aimed to capture Pako's distinct, ethereal character designs while maintaining the series' balance between episodic monster-of-the-week conflicts and the overarching mystery regarding the protagonist's lost eye. Upon release, it was received as a solid entry in the supernatural subgenre, praised for its character-driven focus and the world-building rooted in Sanda's extensive knowledge of ceremonial magic.
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