Gordon-Van Tine Company's book of plans for everybody
Gordon-Van Tine Co • 1908 • The Company
- Author
- Gordon-Van Tine Co
- First published
- 1908
- Publisher
- The Company
- Genres
- Art
- Subjects
- Domestic Architecture · Designs and plans · Catalogs · Gordon-Van Tine Co
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Where it came from
Published in 1908, this plan book emerged during the height of the mail-order home movement in the United States. The Gordon-Van Tine Company, based in Davenport, Iowa, utilized these catalogs to supply pre-cut building materials and standardized blueprints directly to consumers via rail. This business model democratized home ownership by allowing individuals to bypass traditional lumberyard markups and architectural fees, offering a range of styles from modest bungalows to more elaborate Queen Anne structures.
The designs within this catalog emphasized efficiency, affordability, and the aesthetic trends of the early twentieth century. By focusing on modular, easily shipped kits, the company aimed to provide high-quality housing for the burgeoning middle class. Upon release, these plans were well received for their clarity and accessibility, helping to standardize residential suburban architecture across the American Midwest and beyond while cementing the company's reputation as a leader in kit home manufacturing.
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