Gordon-Van Tine Co. building material
Gordon-Van Tine Co • 1917 • Gordon-Van Tine Company
- Author
- Gordon-Van Tine Co
- First published
- 1917
- Publisher
- Gordon-Van Tine Company
- Subjects
- Catalogs · Building materials · Doors · Wooden Flooring
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Where it came from
The 1917 Gordon-Van Tine Co. catalog emerged during the height of the mail-order home movement in the United States. Based in Davenport, Iowa, the company capitalized on the expanding reach of the national rail system to supply 'ready-cut' homes and high-quality building materials directly to consumers. By providing standardized components, the firm allowed families to bypass traditional local lumber yards and circumvent rising labor costs, effectively democratizing the construction process for the American middle class.
The catalog's design reflects the utilitarian aesthetic of early 20th-century industrial advertising, focusing on detailed architectural renderings, floor plans, and technical specifications intended to reassure buyers of the quality of their prefabricated kits. These publications were instrumental in promoting the Bungalow and Craftsman architectural styles across rural and suburban landscapes. While the materials were often lauded for their cost-efficiency and durability, the catalogs serve today as vital primary sources for architectural historians studying the evolution of residential construction and domestic consumption during the pre-war era.
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About Gordon-Van Tine Co. building material
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