La Firenze di Giovanni Battista Giorgini
Letizia Pagliai • 2011 • Edifir
- Author
- Letizia Pagliai
- First published
- 2011
- Publisher
- Edifir
- Genres
- Art · History
- Subjects
- Commerce · Exports · Fashion · Decorative arts
- ISBN
- 9788879705097
Where to find one
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Where it came from
Published in 2011 by Edifir, this biographical work by Letizia Pagliai examines the life and professional legacy of Giovanni Battista Giorgini, a central figure in the post-war revitalization of Italian fashion. The book documents his pivotal role in organizing the first high-fashion shows in Florence during the early 1950s, an initiative that effectively launched the 'Made in Italy' brand on the global stage by drawing international buyers and press to the Pitti Palace.
The text contextualizes Giorgini’s efforts within the broader history of Florentine society and the post-war industrial recovery of Italy. Pagliai utilizes the narrative to illustrate how Giorgini bridged the gap between traditional Italian craftsmanship and the demands of the modern luxury market, creating a structural template for the Italian fashion industry that persists today. The work is widely regarded as a scholarly contribution to the history of luxury and design in twentieth-century Europe.
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About La Firenze di Giovanni Battista Giorgini
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