Metaphors (Baseline Supplement)

Metaphors is a notable publication by the British graphic designer Ken Garland, released in 2001. Garland, a central figure in mid-century British design known for his influential 'First Things First' manifesto, produced this work as a supplementary volume intended to explore the visual and conceptual shorthand he used throughout his career. The book serves as a distillation of the designer's focus on clarity, utility, and the communicative power of simple graphic elements, reflecting his lifelong commitment to socially responsible design.

The volume captures the essence of Garland’s methodology, which favored directness over decorative excess. Designed to serve as a practical reference for students and fellow practitioners, the book compiles various visual metaphors that define his minimalist approach. It was received as a significant retrospective contribution, offering insight into how a master of the grid system approached the challenge of conveying complex ideas through sparse, impactful imagery.