Peteralexander celebrating 20 years of sleeping around
Peter Alexander • 2007 • Melbourne Books
- Author
- Peter Alexander
- First published
- 2007
- Publisher
- Melbourne Books
- Genres
- Art · Biography
- ISBN
- 9781877096983
Where to find one
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Where it came from
Published in 2007 by Melbourne Books, this volume marks the twentieth anniversary of Peter Alexander, the Australian sleepwear brand known for its playful and irreverent aesthetic. The book serves as a retrospective, documenting the brand's evolution from its humble beginnings in Alexander's kitchen to becoming a staple of Australian retail culture, reflecting the growth of the brand’s signature pajama styles.
The book captures the whimsical design philosophy that defined the label during its first two decades, focusing on the brand’s commitment to comfort paired with eccentric prints and slogans. Through archival imagery and narratives, it highlights how the founder successfully cultivated a unique brand identity that bridged the gap between luxury sleepwear and accessible, high-energy fashion, ultimately receiving a warm reception from loyal customers who had followed the brand’s quirky journey since the late 1980s.
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About Peteralexander celebrating 20 years of sleeping around
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