Political public relations
Jesper Strömbäck • 2011 • Routledge, Taylor & Francis Group
- Author
- Jesper Strömbäck
- First published
- 2011
- Publisher
- Routledge, Taylor & Francis Group
- Genres
- Business · Art
- ISBN
- 9780415873802
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Where it came from
Political Public Relations was published in 2011 by Routledge as a foundational academic text within the field of political communication. Edited by Jesper Strömbäck and Spiro Kiousis, the work emerged during a period when the lines between traditional political journalism and strategic public relations were increasingly blurring, necessitating a comprehensive framework to understand how political actors manage their image and influence public opinion in a media-saturated environment.
The book was designed to bridge the gap between public relations theory and political science, serving as a textbook for scholars and advanced students. The editors recruited leading academics to explore topics such as agenda-building, election campaigning, and government communication. It was received as a significant contribution to the literature, praised for its multidisciplinary approach to the professionalization of political communication and the evolving relationship between politicians and the news media.
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About Political public relations
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