Political Public Relations

Jesper Stromback • 2011 • Taylor & Francis Group

Author: Jesper Stromback
First published: 2011
Publisher: Taylor & Francis Group
ISBN: 9781135194086

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This text serves as a scholarly exploration into the mechanisms of political communication. By examining the strategies behind public perception, it provides a valuable framework for understanding the professional practices that shape modern political discourse.

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Political Public Relations was published in 2011 as part of a growing body of academic literature analyzing the intersection of political communication, journalism, and public relations. Edited by Jesper Strömbäck and Spiro Kiousis, the volume emerged during a period when scholars were increasingly examining the 'mediatization' of politics, seeking to understand how strategic communication practices shape the democratic process and public discourse.

The book serves as an edited collection of essays from various contributors in the field, aiming to provide a comprehensive theoretical framework for understanding how political actors employ public relations strategies. It was designed to bridge the gap between academic theory and practical application, and it has since been widely utilized in graduate-level political science and communications curricula as a foundational text for understanding the professionalization of political campaigns and government messaging.

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