Saint Laurent Rive Gauche
Jéromine Savignon • 2012 • Abrams
- Author
- Jéromine Savignon
- First published
- 2012
- Publisher
- Abrams
- Genres
- Art · History
- ISBN
- 9781419703102
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Where it came from
Published in 2012 by Abrams, this volume serves as a comprehensive visual and narrative exploration of the Saint Laurent Rive Gauche label. The book was written by Jéromine Savignon to document the revolutionary shift in the late 1960s when Yves Saint Laurent moved from traditional haute couture to the burgeoning world of ready-to-wear, democratizing high fashion for a broader audience.
The book functions as an archival retrospective, featuring a wealth of advertising campaigns, sketches, and editorial photography that capture the youthful, bohemian spirit of the Rive Gauche boutique on the Left Bank of Paris. Savignon focuses on how the brand redefined modern femininity through sharp tailoring and bold, accessible design, offering readers a deep dive into the historical impact of Saint Laurent's vision on global fashion culture.
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About Saint Laurent Rive Gauche
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