Strategic communication

Strategic communication, authored by Jesper Falkheimer and published as part of the Routledge Focus series, emerged from the growing academic necessity to synthesize the fragmented landscape of corporate, organizational, and marketing communication. It was designed to provide a cohesive theoretical framework that addresses how organizations navigate their communicative presence in an increasingly complex and digital-first environment. By focusing on the intersections of management, public relations, and sociology, the work seeks to clarify the role of the communication professional as a strategic actor.

Falkheimer, a prominent scholar in the field based at Lund University, developed this text to serve as both an introductory academic resource and a reflective guide for practitioners. The design of the book emphasizes a modern, multidisciplinary approach, departing from traditional siloes to argue for a more integrated communicative strategy. It has been well-regarded within academic circles for its clarity and its ability to bridge the gap between abstract communication theory and the practical demands of organizational strategy.