CDs

Voorwaarde # 21 Vanaf Vandaag Zijn We Glashelder

Various

Artist: Various
Label: Interpolis Verzekeringen
Catalog number: 51034200
Released: 2000
Country: Netherlands
Format: Promo · Stereo

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Lore

Why it matters

This collection item serves as a unique example of a corporate promotional release. By bringing together various artists, this recording highlights the unconventional ways organizations once used music to communicate their identity to the public.

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Provenance

Where it came from

Released in 2000, this compact disc was part of a unique promotional campaign by Interpolis, a Dutch insurance company. Rather than a traditional retail release, the album served as a corporate communication tool designed to share the company's evolving vision and internal philosophy regarding transparency and clarity—the 'Glashelder' initiative—with their employees and business partners.

The disc features a selection of tracks curated to reflect the company's branding efforts at the turn of the millennium. It represents a specific era of corporate marketing where companies utilized original music compilations to solidify cultural identity among staff. While not a commercial musical project in the traditional sense, it stands as a preserved example of Dutch corporate culture and the intersection of insurance branding and music during the late nineties and early two-thousands.

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