Bullseye (Flocked) (Gold Collar)

Bullseye is the long-standing mascot of the American retailer Target, first appearing in television advertisements in 1999. The character, a bull terrier with the company's iconic red bullseye logo painted on his left eye, was designed to humanize the brand and foster a sense of approachability. Over the decades, Bullseye transitioned from a live-action animal actor to a pop culture figure, eventually being immortalized as part of the Funko Pop Ad Icons series.

This specific iteration, featuring a flocked texture to mimic real fur and a gold collar to denote its status as a collector's variant, was released to celebrate the history of the retail icon. Funko designed this figure to appeal to both retail history enthusiasts and mascot collectors, aiming to balance the minimalist aesthetic of their standard vinyl figures with a premium tactile finish. The reception within the collecting community was generally positive, as it leaned into the nostalgia associated with the store's advertising campaigns.