Lumberjack

The Lumberjack Pop! Digital figure, numbered 182 within the IT franchise collection, was released as part of Funko’s foray into the digital collectible market. These figures were tied to the release of NFT-based 'Digital Pop!' packs, where collectors had the opportunity to redeem a token for a physical, limited-edition vinyl figure. The design draws directly from the 2017 adaptation of Stephen King’s IT, depicting the terrifying Pennywise in his elaborate lumberjack disguise, a look used to lure children in the film.

The artistic direction of the Pop! Digital line emphasizes high-detail finishes to distinguish them from standard retail releases. By capturing Pennywise in such a specific and unsettling cinematic moment, the designers aimed to appeal to dedicated horror collectors who prize character variants. Upon its release, the figure was met with significant interest from the Funko community, primarily due to the unique distribution model that required navigating both the digital NFT space and the subsequent physical redemption process.