Neo

Released as part of the Funko Pop! Digital series, the Neo figure represents a venture into the intersection of physical collectibles and non-fungible tokens. These digital-to-physical figures were distributed through the Droppp platform, where collectors obtained NFT packs that could be redeemed for limited-edition physical counterparts. The design draws directly from the iconic aesthetic of the 1999 film The Matrix, featuring Keanu Reeves' character in his signature long black coat and dark sunglasses, rendered in the hallmark stylized Funko aesthetic.

The broader Digital Pop! line was designed to appeal to the intersection of traditional toy collecting and the blockchain-based digital asset market. Created by Funko's internal design team, the goal was to gamify the collecting experience by limiting physical releases to those who successfully acquired specific digital 'grails' or completed full digital sets. While the concept was met with a polarized response from long-time fans who preferred traditional retail releases, the series solidified a niche market for high-rarity, redeemable collectibles within the wider Pop! ecosystem.