LEGO Sets

Emma's Flower Stand

friends • 33 pcs

Set number: 30112-1
Availability: Retired
Pieces: 33
Released: 2014
Theme: Friends
Minifigures: 1
Barcode: 5702015127356

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Lore

Why it matters

Released in 2012 as part of the initial wave of the Lego Friends theme, this polybag set helped establish the aesthetic of the Heartlake City line. It remains a notable piece for collectors of the theme due to its early inclusion of the distinctive mini-doll figure style that redefined the brand's approach to character-based building sets.

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Provenance

Where it came from

Released in 2012, Emma's Flower Stand was part of the inaugural launch of the LEGO Friends theme. This product line marked a significant strategic shift for the LEGO Group, introducing a new style of mini-doll figures with more realistic proportions and a color palette featuring pastels and bright shades intended to broaden the brand's appeal to young girls.

The set was designed by LEGO designers to emphasize role-play and creative building within a town setting, specifically focusing on the character Emma. It was met with considerable commercial success, helping to cement the Friends theme as a permanent and highly lucrative pillar of the company's annual catalog by offering modular, narrative-driven building experiences.

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About

About Emma's Flower Stand

Emma's Flower Stand is a set in the LEGO Sets catalog on collecto.rs. Friends • 33 pcs. Catalog data is sourced from Brickset. No public sets collectors track this one yet — adding yours would make you the first on collecto.rs.

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