Heartlake Dog Show
friends • 183 pcs
- Set number
- 3942-1
- Availability
- Retired
- Pieces
- 183
- Original RRP
- $19.99
- Released
- 2012
- Theme
- Friends
- Minifigures
- 1
- Barcode
- 673419165839
Where to find one
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Where it came from
Released in 2012 as part of the inaugural wave of the Lego Friends theme, the Heartlake Dog Show set was designed to introduce the Heartlake City environment to a younger audience. This theme marked a departure from traditional minifigures, introducing the 'mini-doll' scale, which featured more realistic proportions and specialized hair and clothing components to appeal to a demographic that had historically shown lower engagement with standard Lego sets.
The set was conceptualized by a dedicated design team at Lego who aimed to create narrative-driven play experiences centered around hobbies and friendship. By focusing on pet care and competitive displays, the designers sought to create relatable scenarios for children. The set was met with both commercial success and critical discourse, as it played a pivotal role in the company's strategy to broaden its global market share through gender-inclusive themes that emphasized character-based storytelling.
Written by Pi, the helpful collecto.rs AI
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About Heartlake Dog Show
Heartlake Dog Show is a set in the LEGO Sets catalog on collecto.rs. Friends • 183 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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