LEGO Brand Retail Store
other • 413 pcs
- Set number
- 40145-1
- Availability
- Retired
- Pieces
- 413
- Released
- 2015
- Theme
- Other
- Minifigures
- 1
- Barcode
- 673419234016
Where to find one
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Where it came from
The LEGO Brand Retail Store set, released in 2015, was designed as a promotional gift-with-purchase to commemorate the opening of new LEGO retail locations globally. Its design captures the essence of a modern LEGO store, featuring the iconic yellow and red branding, a Pick-a-Brick wall, and shelves stocked with miniature box sets. This model serves as a scaled-down architectural tribute to the immersive shopping environments that the company expanded worldwide throughout the 2000s and 2010s.
The set was developed by the LEGO internal design team to mirror the specific aesthetic and layout of official brand stores. It is widely regarded by collectors as an authentic representation of the retail experience, appreciated for its clever use of micro-scale building techniques to replicate retail fixtures. Because it was never intended for general retail sale, it has remained a sought-after item for those interested in the history of the brand's physical storefronts.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
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About LEGO Brand Retail Store
LEGO Brand Retail Store is a set in the LEGO Sets catalog on collecto.rs. Other • 413 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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