LEGO Brand Retail Store
other • 362 pcs
- Set number
- 40305-1
- Availability
- Retired
- Pieces
- 362
- Original RRP
- $24.99
- Released
- 2018
- Theme
- Other
- Minifigures
- 2
- Barcode
- 5702016123548
Where to find one
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Where it came from
Released in 2018, the LEGO Brand Retail Store (40305-1) was designed as a modular promotional set to commemorate the history of LEGO's physical storefronts. It captures the essence of a modern LEGO store, complete with a pick-a-brick wall, display models in the window, and a buildable employee minifigure. The design reflects the company's shift toward creating highly detailed, self-contained play environments that appeal to both children and adult fans who enjoy city-building themes.
The set was introduced during a period when LEGO was expanding its direct-to-consumer retail presence globally. It was received as a charming meta-addition to the brand's portfolio, offering collectors a chance to own a miniature version of the destination stores they frequented. Its design focuses on playability and recognizable aesthetic cues, such as the prominent yellow branding and the interior layout that mimics the experience of shopping at a real-world LEGO retail location.
Written by Pi, the helpful collecto.rs AI
Who's collecting this
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About LEGO Brand Retail Store
LEGO Brand Retail Store is a set in the LEGO Sets catalog on collecto.rs. Other • 362 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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