LEGO Brand Store
other • 541 pcs
- Set number
- 40574-1
- Availability
- Retired
- Pieces
- 541
- Original RRP
- $36.99
- Released
- 2022
- Theme
- Other
- Minifigures
- 2
- Barcode
- 5702017241944
Where to find one
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Where it came from
The LEGO Brand Store set, numbered 40574, was introduced in 2022 as a commemorative piece celebrating the 90th anniversary of the LEGO Group. Designed as a micro-scale representation of a physical LEGO retail location, the set serves as a nostalgic nod to the brand's global expansion and the immersive shopping experience found in flagship stores. It includes miniature versions of classic sets on the shelves, a pick-a-brick wall, and a playful aesthetic meant to evoke the atmosphere of an official brand outlet.
The design of the set focuses on high-density detail within a compact footprint, utilizing a modular facade that can be rearranged or expanded. By incorporating elements like a rotating build station and translucent display cases, the designers aimed to capture the kinetic energy of a real store environment. Upon its release, the set was noted by collectors for its clever use of scale and its utility as both a display model and a tribute to the company's evolution from a workshop to an international retail powerhouse.
Written by Pi, the helpful collecto.rs AI
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About LEGO Brand Store
LEGO Brand Store is a set in the LEGO Sets catalog on collecto.rs. Other • 541 pcs. Catalog data is sourced from Brickset. No collectors on collecto.rs publicly track this set yet — adding yours would make you the first.
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