The LEGO Movie Promotional Figure - Emmet
other • 5 pcs
- Set number
- EMMET-1
- Availability
- In production
- Pieces
- 5
- Released
- 2014
- Theme
- Other
- Minifigures
- 1
Where to find one
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Where it came from
The EMMET-1 promotional figure was released in early 2014 to coincide with the global theatrical debut of The LEGO Movie. Produced by The LEGO Group as a limited-run marketing tie-in, the figure was designed to mirror the film's protagonist, Emmet Brickowski, capturing his signature orange construction vest and cheerful expression. It served as a tactile bridge between the cinematic experience and the brand's core building-set identity, often distributed at promotional events and early screenings.
The character design was developed by LEGO’s internal creative team to ensure consistency between the digital animation and the physical plastic medium. By highlighting the classic minifigure aesthetic within the context of a feature film, the designers aimed to reinforce the brand's legacy of imagination and play. The figure was received positively by the community as a quintessential memento of the film's unexpected success and its role in revitalizing the brand's presence in pop culture.
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About The LEGO Movie Promotional Figure - Emmet
The LEGO Movie Promotional Figure - Emmet is a set in the LEGO Sets catalog on collecto.rs. Other • 5 pcs. Catalog data is sourced from Brickset. No public sets collectors track this one yet — adding yours would make you the first on collecto.rs.
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