The LEGO Movie Promotional Figure - Lord Business
other • 5 pcs
- Set number
- LORDBUSINESS-1
- Availability
- In production
- Pieces
- 5
- Released
- 2014
- Theme
- Other
- Minifigures
- 1
Where to find one
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Where it came from
The Lord Business promotional minifigure was released in conjunction with the 2014 theatrical launch of The LEGO Movie. It was designed to capture the film's primary antagonist, President Business, in his armored, caped, and crown-wearing guise as Lord Business. This specific iteration serves as a memento of the film's meta-narrative, which explored the creative tension between rigid, instruction-led construction and the fluid, imaginative possibilities of the LEGO system.
The character design reflects the transition from the corporate uniformity of Octan's leader to the theatrical villainy of his alter ego. The minifigure was distributed through limited promotional channels during the film's initial marketing cycle, making it a sought-after piece for collectors of tie-in material. Its reception was marked by appreciation for the specific molded crown and complex torso printing, which successfully translated the character's intricate digital model into a physical, play-scale format.
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About The LEGO Movie Promotional Figure - Lord Business
The LEGO Movie Promotional Figure - Lord Business is a set in the LEGO Sets catalog on collecto.rs. Other • 5 pcs. Catalog data is sourced from Brickset. No public sets collectors track this one yet — adding yours would make you the first on collecto.rs.
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