Vinyl Records

Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie

Canadian Tin Plate Producers

Artist: Canadian Tin Plate Producers
Label: Not On Label
Catalog number: none
Format: 7" · 33 ⅓ RPM · EP · Mono
Country: Canada
Released: 1967
Genre: Rock

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Why it matters

This promotional record was produced by the Canadian tin plate industry to market the convenience of the then-emerging aluminum and tin beverage can to a wider audience. It serves as a fascinating snapshot of mid-century industrial advertising, highlighting the transition in packaging technology that would fundamentally reshape consumer habits in the late 1960s.

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Provenance

Where it came from

This rare promotional flexi-disc was produced in 1967 as part of a marketing initiative by the Canadian Tin Plate Producers to boost consumer adoption of metal soft drink cans. During this period, the beverage industry was transitioning away from traditional glass bottles, and the industry association sought to highlight the convenience, durability, and portability of aluminum and tin plate packaging through audio marketing.

The recording features a bilingual presentation designed to appeal to the diverse Canadian market, emphasizing the modernity of the lifestyle associated with canned sodas. While the specific production team remains uncredited, the record reflects the mid-century corporate practice of using experimental promotional media to reach suburban households directly. As a niche industrial artifact, it was distributed primarily as a giveaway at exhibitions or through direct mail campaigns, intended to position the tin can as an essential accessory for the contemporary consumer.

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About Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie

Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie is a record in the Vinyl Records catalog on collecto.rs. Canadian Tin Plate Producers. Catalog data is sourced from Discogs. No public records collectors track this one yet — adding yours would make you the first on collecto.rs.

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Where does the Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie catalog entry come from?

The catalog entry for Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie is sourced from Discogs. Catalog-level facts stay consistent across every collector; your own data (condition, edition, acquisition notes) is yours.