Soft Drinks In Cans Presents: The 1967 Campaign Part 1 / Les Eaux Gazeuses En Canettas Présentent: La Campagne 1967 - Première Partie

This rare promotional flexi-disc was produced in 1967 as part of a marketing initiative by the Canadian Tin Plate Producers to boost consumer adoption of metal soft drink cans. During this period, the beverage industry was transitioning away from traditional glass bottles, and the industry association sought to highlight the convenience, durability, and portability of aluminum and tin plate packaging through audio marketing.

The recording features a bilingual presentation designed to appeal to the diverse Canadian market, emphasizing the modernity of the lifestyle associated with canned sodas. While the specific production team remains uncredited, the record reflects the mid-century corporate practice of using experimental promotional media to reach suburban households directly. As a niche industrial artifact, it was distributed primarily as a giveaway at exhibitions or through direct mail campaigns, intended to position the tin can as an essential accessory for the contemporary consumer.