Getting gamers
Jamie Madigan • 2015 • Rowman & Littlefield Publishers
- Author
- Jamie Madigan
- First published
- 2015
- Publisher
- Rowman & Littlefield Publishers
- ISBN
- 9781538121337
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Where it came from
Getting Gamers was written by Jamie Madigan, a psychologist who specializes in the intersection of behavioral science and video game design. Published in 2015, the work emerged from Madigan's long-standing efforts to translate complex psychological principles into accessible language for developers, designers, and enthusiasts. The text examines how the fundamental mechanics of games influence player behavior, exploring why certain reward structures and social dynamics successfully foster deep engagement.
The book is characterized by its analytical approach, bridging the gap between academic research and commercial game development. It serves as a practical manual for understanding the human brain's response to gaming environments, covering topics such as operant conditioning, cognitive biases, and social psychological motivators. Upon its release, it was well-received by those interested in the 'psychology of play' and has since become a standard reference for students and professionals looking to understand the cognitive underpinnings of gaming culture.
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About Getting gamers
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