Tomart's illustrated Disneyana catalog and price guide

Published in 1985 by Tom Tumbusch, this reference work emerged during a burgeoning era of organized Disney collecting. As interest in vintage character merchandise shifted from casual hobbies to serious investment and historical research, Tumbusch sought to bring order to a vast, often undocumented secondary market. The book served as a foundational attempt to catalog the expansive history of Disney consumer products, documenting items ranging from early twentieth-century dolls to mid-century tin toys.

The guide was designed to provide both visual identification and a structured valuation system for collectors who previously relied on disparate local advertisements and fragmented records. Tumbusch approached the cataloging process with an emphasis on clarity and historical context, establishing a nomenclature that influenced subsequent guides. While price guides are inherently subject to market fluctuations, this volume is widely respected for its meticulous photography and the author's efforts to categorize the eclectic output of licensees and manufacturers that produced goods for The Walt Disney Company over several decades.