Geoffrey as Leonardo

Released in 2020 as part of the Pop! Ad Icons series, this figure commemorates the longstanding partnership between the toy retailer Toys 'R' Us and the Teenage Mutant Ninja Turtles franchise. It depicts the company's mascot, Geoffrey the Giraffe, dressed in the iconic blue eye mask and signature shell of Leonardo, the leader of the group. The design merges the recognizable aesthetic of Funko's stylized vinyl figures with the playful branding of a retail icon, serving as a nostalgic tribute to the toy aisles of the late 20th century.

The figure was produced as a limited exclusive for the 2020 New York Comic Con, though it was later distributed through shared retailer channels. It was designed to appeal to collectors of both pop culture memorabilia and advertising history. The aesthetic maintains the minimalist, oversized-head design characteristic of the Pop! line, while the incorporation of the Turtles' tactical gear onto the giraffe silhouette was intended to celebrate the enduring cross-promotional success between major children's entertainment brands and their primary retail outlets.