Jian Wang 3: Xia Gan Yi Dan Shen Jianxin - Chang Piao

Jian Wang 3: Xia Gan Yi Dan Shen Jianxin, known in English as 'Jian Wang 3: Love Story of Sword Songs', was released in 2017 as a 3D animated ONA adaptation of the popular Chinese MMORPG series JX3. Developed by Shengying Animation, the series was designed to expand the franchise's lore by focusing on the martial arts narratives of the Tang Dynasty. The production team utilized sophisticated motion capture and high-fidelity rendering to translate the game's aesthetic into a cinematic format, aiming to provide players with a deeper emotional connection to the established characters.

The 'Chang Piao' or long-run ticket served as a promotional commemorative item for the series, reflecting the culture of serialized digital entertainment in China. It was created to reward dedicated fans and community members during the launch period, serving as both a memento of the show's debut and a symbol of one's engagement with the JX3 ecosystem. The design emphasizes the distinctive wuxia visual language of the franchise, featuring character art that mirrors the stylistic choices of the game's developers, Kingsoft, and was received by the audience as a gesture of appreciation for the loyal player base.