Not Brand Echh #3

Not Brand Echh #3 was released by Marvel Comics in 1967 as part of the publisher’s satirical response to the burgeoning underground comix movement and the rigid constraints of the Comics Code Authority. The series was designed to parody Marvel's own stable of superheroes, often under the editorial guidance of Stan Lee, who encouraged writers and artists to embrace a more irreverent, self-deprecating tone that differed sharply from the dramatic narratives found in the main line of titles.

The issue features contributions from legends like Marie Severin and John Severin, whose caricatures helped define the chaotic, slapstick aesthetic of the series. By blending sharp visual humor with meta-textual commentary, the creative team aimed to poke fun at the tropes of the Silver Age. The title was well-received by readers who appreciated a lighter take on the Marvel Universe, cementing its reputation as a cult classic that demonstrated the company's willingness to experiment with its own brand identity.