Food

The Doctor Who Tokens, released by Weetabix in the mid-1970s, emerged as a quintessential example of British breakfast cereal promotional material. These collectible cards were designed to capitalize on the immense popularity of the long-running BBC science fiction series, specifically during the era of the Fourth Doctor, Tom Baker. The tokens were issued as part of a marketing campaign intended to drive cereal sales by offering fans a tangible piece of the show's expanding mythology.

The design of the set featured vivid, simplified illustrations of iconic monsters and companions from the series, aiming to capture the imagination of the younger television audience. The cards were intended for collection and storage within a dedicated promotional album. While these tokens are now regarded as nostalgic ephemera by Doctor Who enthusiasts, they were initially received simply as ephemeral cardboard incentives for children, yet they have since become a recognized touchstone of 1970s British pop culture memorabilia.